aento blog
Understanding Your Digital Marketing Funnel
Every small business has a marketing and sales funnel, even if they don't realise it! Before you embark on a digital marketing campaign, it's crucial to develop an understanding of yours. Only then can you define your own digital marketing funnel, establish which...
Digital Marketing 101
The best way to grow a small business is through digital marketing. Digital marketing allows you to connect with potential customers across various online marketing channels This blog post is the first in a series we will be publishing over the coming weeks covering...
Is your Web Hosting damaging your website 1st page SEO ranking?
In order for users to be able to access your website from across the internet, it needs to be "hosted" somewhere. Your choice of "web host" is critical to the performance and success of your website, including its SEO. In this article, we will attempt to demystify the...
What is a domain name and why you need one for your business?
Your domain name is your number 1 online asset. In this primer, we aim to explain what a domain name is, why you need (at least) one for your business. How to choose the perfect domain name and some important things to consider when purchasing a domain name. In this...
Backup your WordPress site with UpdraftPlus – Secure your website against hacks and data loss
There’s one thing you can do with your website right now that will improve your peace of mind. Let’s make sure you have automated backups of your website in place. This way, if anything goes wrong with your website in the future, you’ve protected your most important...
How to whitelist email addresses – never lose an email again
We've all been there. Waiting for that important email that never seems to arrive in our inbox. Only to find, sometimes days later, that the email was moved automatically into our junk or spam folder. In this post, we discuss how to whitelist email addresses in...
Google Core Web Vitals – Googles new search algorithm and how to keep your website at the top of Google’s search
This blog post explores the impact the inclusion of Google Core Web Vitals into Google’s search ranking algorithm may have on your website.
Scheduled maintenance – September 1st 22:00 to 23:00 BST
Essential database maintenance will be undertaken on September 1st between the hours of 22:00 and 23:00 British Summer Time (UST + 1). As part of this maintenance, databases will be restarted. This means that certain WordPress sites on our hosting may be unavailable...
WordPress – recommended featured image sizes for aento built websites
When you create a blog post in WordPress, one of the options you have is to add a "Featured image" to the post. The featured image becomes a top banner image for the post (like the combined WordPress and aento banner at the top of this post) and is displayed in post...
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